TeleGrocer Franchise Opportunity
Thank you for investigating a possible business relationship with TeleGrocer. TeleGrocer is Canada's largest independently owned Electronic Grocery Shopping Service.
OVERVIEW
The Business
TeleGrocer offers three (3) out-of-store capabilities to Canada's largest supermarket chains. The capabilities are:
- Online Grocery Shopping and Delivery - targeting the online consumer.
- Telephone Ordering and Delivery - targeting seniors and others without a computer.
- Professional In-store Delivery Service - for the supermarket's in-store customers.
Our operating structure is based on a franchise network where we have designed and implemented a micro-business opportunity for inexperience entrepreneurs who would like to go into business for themselves. These franchisees are responsible for overseeing the shopping and delivery of the grocery orders in their territory. Each territory contains between 30,000 to 50,000 households.
This is not a job but a business opportunity. You will be involved in building your business and operating it efficiently thereby expanding your income potential exponentially. Of course we will be there every step of the way to provide you with all the management training, marketing, operation and technical support that you will need.
This opportunity is ideal for single income households earning less than $60,000/yr. The unemployed or under-employed partner will become the full-time builder of the TeleGrocer franchise.
Please continue reading this section of our website to get a more detailed understanding of the opportunity and support provided by TeleGrocer.
Company Profile
Founded in 1995, Net Transactional Services Inc., operating under the registered trade name TeleGrocer, is deploying Canada's first nationally available online grocery shopping service supported by a network of franchise operations.
NTSI is a privately held, federally incorporated Canadian corporation. NTSI has been featured in numerous publications including the Ottawa Citizen, The Ottawa Sun, The Toronto Star, The Globe and Mail and numerous other online publications. <TOP>
THE OPPORTUNITY
The Opportunity
Operating a TeleGrocer franchise is a low stress and financially rewarding enterprise. It can be home-based to start further reducing the required initial investment, but has the potential to develop into a sizable business with almost unlimited earnings potential. This opportunity is ideal for those who are looking for a second or supplementary income. The initial franchise is for a term of 10 years with renewal for an additional 10 years.
By strictly adhering to the operating procedures and training that is provided to you as a franchisee, you should expect to generate a respectable second income. Please see the table below for additional projections.
Summarized Pro Forma (All figures are in Canadian dollars)
|
Year 1 |
Year 2 |
Year 3 |
Year 4 |
Year 5 |
| Projected Franchisee Income |
$33,256 |
$47,792 |
$72,420 |
$98,391 |
$117,870 |
| Projected Service Revenues |
$84,752 |
$169,503 |
$254,255 |
$317,818 |
$365,491 |
Cumulative Income** |
$33,256 |
$81,048 |
$153,468 |
$251,859 |
$369,729 |
|
| **Projections are based on currently available information, actual results may vary. |
Ideal Candidates
The ideal candidates for this opportunity are those who are looking for a second or supplemental household income stream. Ideally, you are in a relationship with a spouse that has full-time employment outside of the TeleGrocer franchise.
You are very comfortable around a computer and though entrepreneurial minded you have limited or no previous business experience. You are considered a very hard worker and are willing to work on a full-time basis building your business. As well, you are a team player who's able to follow instructions and learn from others.
Market Profile
The opportunity for online grocery shopping and delivery in Canada over the next several years is estimated to be in the BILLIONS of dollars ranging from $5 billion to $10 billion. The consumer wants convenience, but the traditional grocery retail industry is not providing it. 67% of consumers surveyed chose grocery shopping as their #1 least liked household chore.
We offer the busy consumer a new level of convenience that makes grocery shopping easy, convenient and hassle-free. As a TeleGrocer franchisee you will be able to participate in this multi-billion dollar industry without becoming a retailer or building expensive warehouses and complicated inventory management systems.
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TRAINING and MARKETING
Training
TeleGrocer franchisees receive industry-leading training. This includes 7 days training at our head-office in Ottawa. During this period the franchisee will be trained in
- How to effectively shop for third parties
- How to use all the technology that will be provided to them as TeleGrocer franchisees
- How to recruit and train their own staff
- How to manage and optimize their delivery scheduling and much more
Marketing and Advertisement Programs
TeleGrocer has some of the most advanced online marketing tools available in the industry. We also supplement these with 'real world' local advertisement that includes TV and newspaper advertising.
Each franchisee will also contribute to the overall marketing program by distributing brochures and other promotions within their local franchise area. Full details on our marketing programs are available to qualified candidates.
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CUSTOM COMPUTER SOFTWARE
Customer Computer Software
As the Franchisor, NTSI is responsible for the ongoing development and maintenance of the online technologies that are used by the consumer to place their grocery orders with TeleGrocer. This includes both the TeleGrocer main web site www.telegrocer.com and the e-commerce site located at http://shop.telegrocer.com.
In addition to these public sites, NTSI will maintain its internal Intranet utilized by each franchisee to process grocery orders received online. This internal Intranet comes complete with technologies that allows the franchisees to:
Consumer Related Technologies
- Download all grocery orders for their franchise zones
- Print related picking list for these orders.
- Update the shopping report and print invoices to accompany each grocery order.
- Update local prices for each grocery item available to the consumer.
Back-office Related Technologies
- Reports that summarizes sales data such as
- Gross Service Revenues
- Total Taxes Collected
- Credit Refunds
- Total Groceries Shopped
- Total Processing Fees (Shopping and Delivery Payroll)
- Prepare payroll to compensate shopping and delivery personnel
- Create new shopping delivery personnel profiles to allow new order processing personnel to access the internal Intranet.
- Technology for mapping the locations of each grocery item in the local supermarket to facilitate quick and easy order shopping.
- Delivery logistics technology that allows the franchisee to control the number and distribution of the grocery orders across operating days and times.
In addition to the Internet based technologies above, Franchisees who pay in full for their franchise will be outfitted with a complete computer system that includes a computer with modem, 15-inch monitor and a printer. Preinstalled on each computer is a copy of the Microsoft Windows operating system, a pre-configured small business accounting package and instant message software to connect all franchisees into a virtual chatroom to facilitate quick and low cost exchange of information between each other and TeleGrocer's head-office.
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SUPPORT
Home Office Support
In addition to the initial set-up and training, NTSI operates a centralized customer care center through which all the online customers' feedback are handled. Support is also provided for all TeleGrocer technology and equipment. Regular software upgrades of TeleGrocer's technologies listed above are automatically distributed to all franchisees.
Further, since we assume you have no previous business ownership experience or knowledge of this industry, we will be there every step of the way to help you build your new business.
Our field representatives will make periodic visits to your location to assist you to troubleshoot any business challenges or opportunities that may present themselves. You will also be a part of our internal Intranet where you will have access to our knowledge base and chatroom where you will be able to interact with head-office staff and other franchisees alike.
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FINANCING
Financing
Despite what you might have read in the media, it won't cost you an unreasonably large amount of cash to get into the online grocery business. With a TeleGrocer franchise, your e-business doesn't require a big investment.
You will have No expensive commercial e-business web site to develop and or maintain. You have NO scary long-term real estate leases and costly inventory or equipment to buy and maintain (and possibly get stuck with).
In fact, we will even assist you in paying for your franchise by stretching out your $15,000 investment over a 3 ½ year period by accepting a small down payment of $3,500 and 36 installment payment of $334 per month starting in your 7th month. So really all you need is a solid work ethic and the drive to succeed.
Let's see how much you need to launch your dream of business ownership...
*Initial Investment (All figures are in Canadian dollars)
Franchise Fee* |
$15,000 |
Start-up package of equipment and supplies |
$500 |
Total Investment ** |
$15,500 |
*Installment payment plan available
**Does not include your personal living expenses while you are building your business.
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LOCATIONS
Available Locations
Currently, TeleGrocer franchising business opportunities are only available in Ontario and surrounding areas. Each franchisee will operate in an exclusive franchise zone of approximately 30,000 dwellings or a population count of 90,000. Most of these will be in urban centers in or close to major Canadian metropolitan centers. We are currently looking for franchisees for the locations below.
If you are looking to acquire a TeleGrocer franchise in Canada and your community does not appear on the list below, please send us an email at the address above.
| Location - Ontario | Dwellings | Franchise Avail. |
Eastern Ontario Western Quebec |
| Gloucester/Cumberland | 48,991 | 1 |
| Nepean/Kanata/West Carleton | 61,223 | 2 |
| Ottawa | 144,451 | N/A |
| Aylmer/Hull | 40,857 | 1 |
| Gatineau | 36,574 | 1 |
Southern Ontario |
| Burlington | 50,424 | 1 |
| Cambridge | 35,526 | 1 |
| Hamilton | 129,990 | 4 |
| Kitchener | 67,703 | 2 |
| London | 131,393 | 4 |
| Oakville | 43,130 | 1 |
| St. Catherines | 52,515 | 1 |
| Waterloo | 30,216 | 1 |
GTA |
| Brampton | 81,178 | 2 |
| Etobicoke | 120,456 | 4 |
| Markham | 49,368 | 1 |
| Mississauga | 172,724 | 5 |
| North York | 211,035 | 7 |
| Oshawa | 49,691 | 1 |
| Pickering/Ajax/Whitby | 68,474 | 2 |
| Richmond Hill | 31,521 | 1 |
| Scarborough | 184,475 | 6 |
| Toronto | 289,178 | 9 |
| Vaughan | 36,914 | 1 |
| Total Ontario Units | 1,974,565 | 58 |
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THE PROCESS
Steps Taken
The franchise application process is a 6-step process that can take up to 3 months to complete. Each step is detailed below.
Step 1
If you would like to start the process towards being awarded a TeleGrocer franchise please download, print and fill out the the request for more information and mail it to:
TeleGrocer
Franchise Services Department
323-2660 Southvale Crescent
Ottawa, Ontario
K1B 4W5
Attn. Andrea Johnston
Step 2
We will review your mailed in information sheet to check your qualifications for suitability. If it is determined that you satisfy our franchisee criteria we will contact you by telephone.
Step 3
We will conduct an interview via the telephone to further determine your capacity to run a TeleGrocer franchise, factors such as family support, background, drive and financial capabilities will de assessed.
Step 4
For Candidates passing through Step 3 and requiring financing. An application for financing will be executed and reviewed.
Step 5
Candidates who have demonstrated the ability to secure adequate financing will be given the TeleGrocer Franchise Agreement to take to their legal consul for review. A fully refundable deposit of $2,000 is required before the TeleGrocer Franchise Agreement is released. The deposit will be refunded upon the agreement's signing and/or return.
Step 6
New franchisees will enter TeleGrocer's Intensive 7-day training program at our head-office in Ottawa. Once franchisees have completed their training they are then ready to start operating their TeleGrocer franchise. We will also have someone on-hand during your first week of operation to assist with the transition. <TOP>
GET STARTED IN BUILDING YOUR OWN ONLINE GROCERY SHOPPING BUSINESS.
Download Information Request Form
